teaching

Thomas W. Hutchison received his Ph.D. in Marketing/Mass Communication from Florida State University. His expertise is in the areas of entertainment marketing, consumer behavior, new media marketing, research methods, and market research. Hutchison teaches in the Department of Recording Industry at Middle Tennessee State University where he is the coordinator of the music business internship program. He is currently developing the online Executive Music Business  Bachelors program.

Hutchison also adjunct teaches SOA 312, The Business of Music at The New England School of Communications and BA 310 at Husson University in Bangor, Maine.

research

Hutchison has conducted research on artists for Sony, RCA, MCA/Universal and Giant/WB Records, Geffen Records, DreamWorks, Warner Music Group, MCA, RCA and Polydor including Faith Hill, Toby Keith, Travis Tritt, The Dixie Chicks, Ricochet, Brooks & Dunn, Kenny Chesney, Sons of the Desert, Gillian Welsh, White Zombie, Sonic Youth, The Roots, Rufus Wainwright, Beck...and more.  Hutchison has also implemented marketing projects for record labels RCA, EMI Christian, Sony Music Entertainment,  Pioneer, Magnatone, Virgin, Sparrow, Compass, Mercury, Provident, Compendia, Universal...and more.

by:Larm presentation 2010
Belmont presentation 2010

publication

Hutchison released the second edition of Record Label Marketing in 2009 and in 2008 released a book titled Web Marketing for the Music Business,  through Focal Press. He was also writer and editor of the first edition of Record Label Marketing with colleagues Amy Macy and Paul Allen, published by Focal Press in 2006.  Previously, Hutchison was a contributing author to CyberMarketing: Your Interactive Marketing Consultant (1997) and Interactive Marketing: The Future Present (1996). Coming soon, The Music and Recording Business by Hull, Strasser and Hutchison from Routledge.

music

Hutchison is a veteran musician/bass player and has performed onstage with John Kurzweg (producer of Creed), members of The Allman Brothers, The Drifters, Billy Dean, Ray Charles...and more. He was a member of The 8 of Us, The Tallahassee Band, The Rainbow Band, Hutch n' Hoss and Hutch & Brand. He has also performed with former students Erin Enderlin and the Karg Brothers.

other hobbies

Sea kayaking, hiking, whitewater canoeing, photography, mountain biking, travel, home renovations.

Information for MTSU Recording Industry students