Courses taught

The classes developed and currently taught include:

Marketing of Recordings
Record Industry Research
Record Label Operations
Inside the Recording Industry
International Recording Industry
Internet for the Music Business
Recording Industry Internship

Click for current schedule

4620 Marketing of Recordings (3 hrs). Prerequisites: RI majors - admission to candidacy; others RIM 3600. Special emphasis on the particular structures and problems involved in the movement of recordings from manufacturer to the buying public. Topics include product marketing, SoundScan™, promotion and distribution.

4000 Recording Industry Internship: Business (1 to 6 hrs). Prerequisites: Senior standing (90 hours), Music Business sub-core, and approved internship application. Practical experience for advanced students in a professional recording industry setting.  Pass/Fail.

4800 Nashville Music Business (3 hrs). Prerequisites: Concurrent with or subsequent to RIM 4000 or RIM 4010. Acquaints interns and students working in the Nashville music industry with industry practices through an historic perspective and through conducting a research project.

4820 Record Label Operations (3 hrs). Prerequisites: RI majors - admission to candidacy and RIM 4620 or MKT 3820; RIM 4620. Day-to-day marketing tasks conducted onsite for a record label offer students training on the practical application of the latest marketing software. Must be able to travel to Music Row and commit to 10 hours per week at a record label.

4630 Recording Industry Research (3 hrs). Prerequisities: Admission to candidacy, RIM 4620 or MKT 3820, computer literacy, and permission of instructor. Provides hands-on experiences in research in the recording industry. Involvement in group projects to provide music and consumer research services to various clients in the industry. Class is workshop oriented. Previous classes had done projects for NARM, CMA, RIAA and included artists the Dixie Chicks, Kenney Chesney, and Faith Hill.

4690 Internet for the Music Business (3 hrs). Prerequisites: RIM 4620 or permission of the instructor. This course teaches the student applied theory on promoting the services and products of the recording industry through the Internet, and teaches the student how to create interactive websites for companies associated with the recording industry.

4810 Inside the Recording Industry (3 hrs-online). Prerequisites: RI majors - admission to candidacy. A comprehensive look at all aspects of the recording industry from the point of view of artists and songwriters. Includes video interviews with Universal artists Sting, Sheryl Crow, Elton John, Fred Durst, Nelly, and others.  Developed in conjunction with Inside Sessions, a division of Universal Music Group.

3000 History of the Recording Industry (3 hrs). Traces the development of the technology, business, major record labels, and the music recorded as well as significant individuals in these areas.

4720 Record Retail Operations (3 hrs). Prerequisites: RI majors - admission to candidacy and MKT 3820; others RIM 3600, MKT 3820. Problems and practices of recording industry retailers, including pricing, inventory control, advertising, operations and retail locations for audio and video recordings and printed music.

3010 Audio for Media (Same as EMC 3010--taught at Florida State University.) (3 hrs). Examines the theories and technology used in audio production for music, radio, TV, and film. Provides the management-oriented student with a useful vocabulary covering the area of audio production and provides the production-oriented student with the basic theory upon which production skills can be built.

3890 International Recording Industry (3 hrs). Prerequisites: RI majors - admission to candidacy; others - RIM 3600. Study of the cultural, media, business, and legal aspects of making and selling records on a worldwide basis. Specific studies in foreign record company operations, i.e., production, distribution, marketing, promotion, and licensing. Immigration, union and tax implications of artists recording abroad.

M C 6110 Quantitative Research Methods

M C 6230 Media in the Marketplace

M C 6640 Thesis Research

NESCom 2008:

Com 312 - The Business of Music