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The book analyzes the state of the music industry—present and future—then shows you how to reach fans through viral marketing and social networking on MySpace, Facebook, Bebo, Twitter and YouTube. Market your band on these social networking sites, where you will interact with your fans using blogs, message boards and fan generated content.

If you have not yet purchased Web Marketing for the Music Business, the book is available at the following locations.

Tom Hutchison, Ph.D. is Professor of Marketing in the Department of Recording Industry at MTSU. He has worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, Sonic Youth and Beck. Hutchison has conducted market research projects for Sony, RCA, MCA/Universal, Geffen Records, DreamWorks and Warner Music Group.        Author Bio