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The new book Web Marketing for the Music Business is a comprehensive resource and instructional guide for musicians, managers and labels for getting the most out of Internet and digital media marketing for recording artists. Using this book you can create a powerful website that captures your audience, allowing them to see, hear and buy your music. You will drive traffic to your site with search engine optimization and monitor how it is being used.

In today’s music climate—where album sales have dropped 25% in two years, according to USA Today—no one in the music industry can afford to overlook the marketing potential of the Internet and new media. The music business has been hit by the perfect storm of illegal file-sharing, consumers no longer buying CDs, and competition for entertainment dollars. Record labels are looking for tools to slash marketing budgets. Independent musicians are looking for cheap ways to reach a broader audience. The Internet solves both problems.

Web Marketing for the Music Business is the perfect professional guide to the complexities of the Web and new media. Included in the book are sections on how to set up and optimize a web site, how to use viral marketing, how to include audio and video in an online marketing strategy, how to promote an artist online, how to get the most from social networking sites, where to find inexpensive software and web services, and how to use emerging new mobile media technology.

The book analyzes the state of the music industry—present and future—then shows you how to reach fans through viral marketing and social networking on MySpace, Facebook, Bebo, Twitter and YouTube. Market your band on these social networking sites, where you will interact with your fans using blogs, message boards and fan generated content.

The book gives detailed instructions and explanations that a computer novice can follow, along with supplemental online tutorials on this site. The book also includes references and hundreds of links to additional information.

 You will learn to coordinate your offline and online promotions for maximum effect.  You will reduce your marketing expenses and increase sales immediately.

This book shows you how to…

- Set up and design a web site
- Select a domain name and host
- Optimize your site for search engines
- Add audio and video to your site
- Use commercial download services
- Find and use free and inexpensive software programs to develop your web presence
- Create an online store
- Promote your band via e-mail
- Take advantage of social networking and viral marketing sites

Drawing on his vast experience and the knowledge of a whole plethora of industry experts, Hutchison brings you the best marketing advice. This is the perfect book for do-it-yourself musicians and managers who want to maximize sales and exposure.

Tom Hutchison, Ph.D. is Professor of Marketing in the Department of Recording Industry at MTSU. He has worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, Sonic Youth and Beck. Hutchison has conducted market research projects for Sony, RCA, MCA/Universal, Geffen Records, DreamWorks and Warner Music Group. 

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