Save money by doing it yourself. The new book Web Marketing for the Music Business is a comprehensive resource and instructional guide for musicians, managers and labels for getting the most out of Internet and digital media marketing for recording artists. Using this book, you can create a powerful website that captures your audience, allowing them to see, hear and buy your music. You will drive traffic to your site with search engine optimization and monitor how it is being used. Record labels are looking for tools to slash marketing budgets. Independent musicians are looking for cheap ways to reach a broader audience. The Internet solves both problems and Web Marketing for the Music Business shows you how. 
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The book analyzes the state of the music industry—present and future—then shows you how to reach fans through viral marketing and social networking on MySpace, Facebook, Bebo, Twitter and YouTube. Market your band on these social networking sites, where you will interact with your fans using blogs, message boards and fan generated content.

The book gives detailed instructions and explanations that a computer novice can follow, along with supplemental online tutorials on this site. The book also includes references and hundreds of links to additional information.

This web site is designed to supplement the book. Book owners have access to updated materials. Others have access to valuable links, tips, tutorials and tech news.

Tom Hutchison, Ph.D. is Professor of Marketing in the Department of Recording Industry at MTSU. He has worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, Sonic Youth and Beck. Hutchison has conducted market research projects for Sony, RCA, MCA/Universal, Geffen Records, DreamWorks and Warner Music Group.       Author Bio