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Tom Hutchison
Thomas W. Hutchison
received his Ph.D. in Marketing/Mass Communication from
Florida State University. His expertise is in the areas
of entertainment marketing, consumer behavior, Internet
marketing and market research. Hutchison teaches in the
Department of Recording Industry at Middle Tennessee
State University where he is the Coordinator of the
Music Business Internship Program and Coordinator of
Marketing and Recruitment for the department.
His industry activities include: member of the 2004 National Association of Recording Merchandisers (NARM) Convention Committee, member of the Americana Music Association (AMA) research committee, panelist and moderator of the Internet Marketing Panel at the 2003 AMA Convention, former member of the NARM Retail Certification Committee and is the coordinator of the NARM Educator's Outreach Committee. Hutchison received the 2003 MTSU Outstanding Achievement in Instructional Technology award. He is very involved in distance learning and teaches two Internet-based classes. One of the classes, Inside the Recording Industry , was created in conjunction with Universal Music Group and Inside Sessions and features music celebrities such as Sheryl Crow, Elton John, Fred Durst, Jimmy Iovine and Sting. Hutchison has conducted focus group research on many artists for Sony, RCA, MCA/Universal and Giant/WB Records. He has conducted other marketing research and consumer research projects for Geffen Records, DreamWorks, Warner Music Group, MCA, RCA Label Group and Polydor. He has worked with a wide range of popular artists, including Faith Hill, Toby Keith, Travis Tritt, The Dixie Chicks, Ricochet, Brooks & Dunn, Kenny Chesney, Sons of the Desert, Toby Keith, Gillian Welsh, White Zombie, Sonic Youth, Rufus Wainwright, Beck, Weezer and many others. His industry-wide research includes studies for NARM, Music Video Association, No Depression Magazine and ongoing research for the Country Music Association (CMA) on Fan Fair/CMA Music Festival fans. Hutchison has also implemented consulting/marketing projects for record labels RCA, EMI Christian, Columbia, Epic, Pioneer, Magnatone, Virgin, Sparrow, Compass, Mercury, Provident, Compendia, MCA, Universal Records and Lucky Dog. Hutchison has recently developed the online Executive Music Business Program for the Department of Recording Industry. He was also instrumental in starting the MTSU/ASCAP Songwriting Degree in the Recording Industry Program and in bringing the NARAS-sponsored Grammy University Network to MTSU as one of the first colleges to adopt the program. Hutchison has just released the second edition of Record Label Marketing. He published a book in 2008 entitled Web Marketing for the Music Business. He was also writer and editor of the first edition of Record Label Marketing (2006) with colleagues Amy Macy and Paul Allen, all published by Focal Press. Previously, Hutchison was a contributing author to CyberMarketing: Your Interactive Marketing Consultant (1997) and Interactive Marketing: The Future Present (1996). |
Amy Macy
Paul Allen
Paul Allen, associate professor, earned his B.S. in
business management from the University of Tennessee. He
was awarded the M.B.A. with an emphasis in marketing
from MTSU. Additional studies have included courses and
seminars at Vanderbilt, Harvard, Clemson, and Belmont
Universities. Paul began teaching at MTSU in 1999 as an
adjunct faculty member in marketing of recordings for
the recording industry program. Paul Allen's career has
included work in the radio and television industries as
well as being executive director of Country Radio
Broadcasters, Inc., an industry trade association. He
has been producer or executive producer for scores of
stage productions for acts including Alan Jackson, Garth
Brooks, the Dixie Chicks, Toby Keith, Travis Tritt,
Trisha Yearwood, Clint Black, Vince Gill, Martina
McBride, and Lee Ann Womack in conjunction with the
annual Country Radio Seminar. For seven years he was the
executive producer of the New Faces of Country Music
Show presented in Nashville. Paul Allen's background
also includes work in political management, radio and
television programming and management, radio ownership,
and broadcasting work for the US Armed Forces Radio. His
consulting clients include companies in the management,
public relations, and film industries. He is an alumnus
of Leadership Music, and a member of the Country Music
Association. He is a recipient of the Department of
Recording Industry Outstanding Alumni Award for Service
to the Community, and the 2006 Award for Instructional
Technology. Paul teaches artist management, Internet for
the music business, concert promotion, and marketing of
recordings at Middle Tennessee State University.
He is author of the top-ranked and hands-on book,
Artist Management for the Music Business. He is a
contributing author to the new industry guide From
Demo To Delivery, and is co-author of the defining
recording industry book entitled Record Label
Marketing. |
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